...EMBA教授品牌扩展策略（Brand extension strategy） 品牌扩展策略概述 品牌扩展策略，是指企业利用其成功品牌名称的声誉来推出改良产品或新产品，包括推出新的包装规格、香味和式样...
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In this paper, motives and impact factors in the success of brand extension are analyzed and the implementation of further corporate brand extension strategy is proposed.
文章就品牌延伸动机及影响品牌延伸成功的因素进行了分析，并进一步提出企业实施品牌延伸策略的对策。
参考来源 - 企业品牌延伸策略及其选择—《改革与战略》—2008年第5期—龙源期刊网·2,447,543篇论文数据，部分数据来源于NoteExpress
Take the lead in becoming show the success of brand extension strategy practitioners.
率先成为节目品牌延伸策略的成功实践者。
This article in the management view to study about the brand extension strategy which is divided into five parts.
本文从管理学的角度剖析品牌延伸的策略，共分为五部分。
The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.
品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。
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