Also, by a little model expansion, this paper discussed the influence on the supply chain when the retailer introduces the private brand and the manufacturer explores the direct channel.

此外本文还将模型进行了扩展，分别讨论了零售商引入自有品牌和制造商采取直销渠道，对供应链所产生的影响。

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Through the mediating effect analysis, this paper further validates the influence of both customer satisfaction and customer value to brand loyalty, so the model was refined.

与此同时，通过中介效应分析的方法，本文进一步验证了顾客满意度和顾客价值两者对品牌忠诚的作用，使模型得到完善。

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