In this paper, case study of product placement in the clip, for those movie clips with content analysis, obtained by the film contains brand meaning and message to convey to the audience.

本文利用个案研究的置入式广告的片段，对那些电影片段进行内容分析，得出影片中所蕴含的品牌意义以及给传达给受众的信息。

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Businesses know how important this is, and rely on their brand strategy to convey meaning and impact in the shortest time possible, driven to do this by an Internet society short on time and shorter of attention.

FORBES: How To Brand Yourself On A Small Budget