A trademark prevents others from using the identical or a similar word, name, or symbol to take advantage of the recognition and popularity of the brand or to create confusion in the marketplace.

商标可以防止其他人使用相同或相似的单词、名称或符号来利用品牌的认可度和知名度或在市场上造成困惑。

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But it wants to raise its brand recognition — it's introducing an affordable smartphone that it hopes will "democratize" that technology — and make Huawei a household name.

不过华为想要提升其品牌认知度——它正在推介一款价格实惠的智能手机，希望能够使技术“大众化”——同时让华为成为家喻户晓的名字。

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Its subject is the work of a talismanic designer whose enormous appeal took a clothing label to unprecedented heights in brand-name recognition.

展览的主题是一位设计奇才的作品，其无穷的魅力使一个服装品牌打进名牌殿堂，到达前所未见的巅峰。

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While we doubt he is as hungry or energetic now as he was in his youth, today he has the advantages of a global footprint, brand name recognition and connections.

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"At this point we are willing to sacrifice cost for brand-name recognition and market share, " Kan says.

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With the highest brand-name recognition in the field, Canyon Ranch seems poised to make a smooth segue into real estate.

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