The author of the essay is trying to analysis the brand name strategy and management weakness of domestic enterprises from the aspects of definition, characteristics and it 's roles.

本文作者试图从品牌的定义、特征、作用分析起，对当前国内企业的品牌战略及管理缺限进行深入剖析。

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The idea behind a brand extension strategy is that customers will accept the new product because they are already familiar with the brand name.

品牌延伸策略背后的理念在于，顾客因为已经熟悉某种品牌名称而接受新产品。

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Brand name is included in branding strategy. While branding strategy is a major issue in marketing strategy.

品牌战略是市场营销战略的重要组成部分，而品牌名称属于品牌战略。

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They've adopted a brand-name strategy devoid of their own technology.

CNN: Cyborgs and Biochips

After a decade of hype from Meier's former company, MicroProse , Meier's name has become a powerful videogame brand name, associated with brainy strategy games.

FORBES: Sid Meier

Gilmour says his marketing strategy, launching next year, will make the brand a household name.

FORBES: Fiji Water's David Gilmour Takes Aim At New Start Up