Deutsche Bank's intriguing study, I cannot help feeling that, by focusing on relatively short-term increases in sales, it takes an outdated view of the way brand advertising works.

尽管我不愿意和德意志银行富有启发性的研究争辩，但我忍不住觉得，将重点放在相对短期的销售增长上，说明他们对品牌广告效用方式的看法相当过时。

youdao

Brand reinvention takes time, especially when the outdated brand was also outsize.

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They included increased competition for consumer dollars, the fragmentation of an industry run by independent small-business owners (which I expect franchise executives can understand), inconsistency in the brand experience and outdated systems.

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