perceived brand quality 品牌认知度 ; 心目中的品质 ; 认知的品牌质量
The article investigated the influence of brand, country of origin, price, service, consumers' knowledge and experience on their perceived quality.
本文探讨了品牌、产地、价格、服务及消费者的知识经验对消费者产品质量知觉的影响。
The results suggested that: 1) Brand , country of origin, service significantly influenced consumers' perceived quality.
结果表明:1、品牌、产地、服务对消费者的产品质量知觉有显著影响;
According to the result, perceived quality and brand association both affect brand equity of the news websites, nothing but brand association is a little unobvious comparatively.
研究结果发现,知觉品质、品牌联想皆对三家新闻网站品牌权益产生影响性,不过在品牌联想上的表现较差些。
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