brand personality dimensions(品牌个性维度)：研究品牌的‘个性’，建立独特个性和定位的品牌，案例-维珍，richard branson 赞同
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The consumers with stylish and material life style will pay more attention to the brand personality dimensions of cool, elegance and braveness.
时尚导向型和物质主义型的消费者比较关注品牌个性维度中的“酷”、“雅”、“勇”；
According to the brand personality dimension theories and models, a brand positioning diagnosis method is established based on the brand personality dimensions.
根据经典品牌个性理论和模型，提出了基于品牌个性维度的品牌定位诊断方法。
Many scholars enrich and expand the brand personality theory by the brand concept, dimensions, and applications research in recent decades.
近几十年众多学者通过品牌概念研究、维度研究、应用研究等不断丰富和扩展了品牌个性理论研究。
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