In GM's new product positioning, Buick moves up to full top-shelf status as the "approachable" brand in contrast to Cadillac's edgy attitude and performance bent.

按照通用汽车最新的产品定位，别克是“平易近人的”高质量产品，而与卡迪拉克锋芒毕露、极度张扬的风格形成了鲜明的对照。

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Page color transitions natural, gentle, there is a delicate, silky feel, such as silk generally noble and beautiful, which is very consistent with the brand positioning.

页面的色彩过渡自然、和缓，有一种细腻、丝滑的感觉，如绸缎一般高贵与华丽，这与品牌的定位非常吻合。

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As the most fundamental aspect of the brand construction of a journal, positioning the orientation of the journal covers the respects of readers, editing and managing.

定位是期刊品牌建设最基础的环节，包含读者定位、编辑定位、管理定位等。

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But this week, Carlsberg shattered the cliches while positioning itself as a brand for close (very close) friends.

FORBES: Carlsberg Beer Shatters The Social Cliche

Start-ups like Fab and ILikeWhatYourWearing.com have asked them and, by revolutionizing the status quo online retail experience, they have an easier time positioning themselves as a next gen brand against the status quo.

FORBES: The Next Generation Brand

There are many powerful aspects to positioning yourself as an authority for your brand.

FORBES: 4 Easy Ways to Become an Expert in Your Field