...相关性反映了品牌的未 来成长潜力,即品牌优势(Brand Strength);尊重性和认知 性反映了品牌的现实力量,即品牌境界(Brand Stature)。
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尊 重性和知识性创造了品牌地位(brand stature),它们是对品牌已有实力的展示。按照正 常逻辑推理,由于品牌形象转移影响了上述四个关键因素,最终形成了企业期望的品牌资产 ,...
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We must establish the brand stature and sustain it with vim and vigor if we want to make a brand recognized and sustain the customers loyalty to the brand.
要想让品牌根植入客人心里,就要树立起一个品牌高度,要不断给品牌输入新的内容和活力。
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These movies are very attractive platforms for brands wanting to build global brand stature.
FORBES: How To Do A Killer Movie Promotion With Your Brand
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