Although it's broadened and deepened in many dimensions, the core intent of the brand and the core value proposition stayed the same.

尽管它是在多个维度上被放宽，但是其品牌的核心目的和核心价值主张却始终如一。

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Instead of steadily building brand equity around a real value proposition, they expect to measure the immediate impact of every AD.

他们期待衡量每一份广告的眼前影响，而不是在一个真实的价值构成附近稳步地打造品牌资本。

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Brand too can be considered a product, with the right message and value proposition to the customer being keys to success in the market.

品牌也可以看作是一个产品，而正确的信息和对于客户的价值主张是市场成功的关键。

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With Windows 8, Microsoft is sending a clear signal that its brand value proposition has shifted.

FORBES: Windows 8 Opens Opportunities For Brand Marketers

Since our key partnerships are centered around on-campus organizations, we look for the best ways to integrate our brand messaging and value proposition into their everyday lives.

FORBES: Connect by Hertz on College Marketing

Still, not all marketers are bullish about the value proposition for every brand.

FORBES: Even With Record Prices, Expect A $10 Million Super Bowl Ad Soon