由于此前在Bud Light(百威轻啤)的比稿中被客户剔除,而和Budweiser美国区的业务也已经很久没有展开,因此DDB此次对于合约的终结可以算是顺水推舟,以摆脱无法接...
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百威英博(Anheuser-Busch InBev)生产的百威清啤(Bud Light)和米勒康胜(MillerCoors)生产的银子弹清啤(Coors Light)是美国消费者的最爱,过去十年来,这两款主流产品的市场份额正在一点点被...
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Bud Light Lime 百威柠檬
Bud Light Party 请为百威淡啤党
Budweiser Bud Light 百威淡啤
Bud Light - Stranded 百威淡啤
Bud Light is outpacing the field.
百威淡啤在这个领域领先。
Refreshingly smooth Bud Light. Always worth it.
凉爽流畅的百威清淡型。永远值得。
I'm on my third Bud Light, the first two consumed while I waited for him to show up.
我喝的是第三瓶啤酒了,前两瓶是在我等他来的时候喝的。
So if we just go a tiny distance in here, this is Bud Light and so on.
那么如果我们稍微走点距离,这是百威淡啤酒,以此类推
There's also a part of the payoffs that's analogous to forcing me to drink Bud Light or forcing the forcing the Pepsi drinkers to drink Coca-Cola.
还有一部分类似于,强迫我喝百威淡啤酒或者,强迫喜欢喝百事的人去喝可口可乐
If I consume Bud Light, then I have to pay for the Bud Light, I think it typically costs less, the price, the raw price is less than Guinness but I also pay an additional cost from the fact that Bud Light, when I drink it, causes me "disutility": we'll put it politely like that.
如过我买百威淡啤酒,我必须要支付百威淡啤酒的价格,我想它会便宜点,原材料的价格比吉尼斯低,但我同样要支付附加成本因为百威淡啤酒,当我喝它的时候,味道一般,我表达得委婉一点
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