Discount promotions like "buy one, getonefree" on giant boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.
Discount promotions like "buy one, getonefree" on giant, 25.5-ounce boxes of Raisin Bran boosted cereal volume, but killed Kellogg's gross margins and did little to stimulate brand loyalty.