Ringback music, also called personalized ringback tone, is a piece of music heard by the caller instead of the traditional telephone ring signal when a telephone call is placed.

“个性化接通回音”则是打电话时，传统的电话提示音被音乐所取代，于是成为了我们所说的“彩铃”。

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The caller would no longer just hear the monotonous ring tone or a simple song or music but able to see the personalized video playback.

这样主叫用户不再是仅仅听到单调的振铃声或单纯的歌曲、乐曲，而是可以看到极具个性的视频播放。

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