The online campaign was launched in March by charity organization Cancer Research UK, reported The Telegraph. It asked women to post series without wearing makeup.

据英国《每日电讯报》报道，今年三月，英国慈善组织——癌症研究协会发起了一项号召女性上传素颜自拍照的在线活动。

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Sara Hiom, a science information officer for the Cancer Research Campaign, said Dr Siegfried's hypothesis was "persuasive".

BBC: Lung cancer risk greater for women

Dr Richard Sullivan, director of clinical trials for the Cancer Research Campaign, said the research was "very interesting".

BBC: Chinese remedy 'may fight cancer'

Their work drew attention from big charitable donors, such as the Cancer Research Campaign and the Wellcome Trust.

ECONOMIST: Biotechnology in Scotland