You can use branding and marketing techniques to promote family planning, health education, physical fitness, compassion and charity.

品牌打造和市场营销的技巧可以用来帮助你的家庭计划，健康教育，甚至包括同情心和宽厚的心。

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This means that more money might go to a charity that is good at marketing itself than to a charity that is actually helping people.

这意味着更多的金钱可能会流向善于营销自身的慈善团体，而不是正在切实助人的那些。

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At the same time, we have become much better at marketing charity.

与此同时，我们在慈善营销上也大有进步。

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The technical difference is that, where cause marketing aligns with a specific cause or charity to do fund-raising, civic marketing is about service, and the variety of social needs that are served actually helps to broaden the appeal.

FORBES: Connect

It has also agreed more specific promises such as clear labelling of products, support for the charity Drinkaware and strengthening responsible marketing practices.

BBC: Can the government's 'responsibility deal' work?

Like Paul Newman, and ice-cream makers Ben Cohen and Jerry Greenfield, the founders of Give Something Back, Michael Hannigan and Sean Marx, have figured out that charity can be an effective marketing tool.

FORBES: The Profit Givers