Another notable finisher Sunday was Edison Pena, one of the 33 Chilean miners rescued in October after spending 69 days trapped underground.

周末另一个引人注目选手是Edison Pena，他是智利矿难获救的33人之一。在10月，他们在井下被困了69天。

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For example, when the Chilean miners were finally rescued, they were widely photographed the instant they emerged from the ground wearing Oakley sunglasses.

FORBES: The Future of the Book: David Meerman Scott, Publishing, and Newsjacking