This paper evaluates the effect of Chinese Olympic sponsorship from the analysis of consumer behavior by using structural equation model based on questionnaire of East China.

从分析中国当代消费者行为出发，在华东地区进行问卷调研，采用结构方程模型评估奥运赞助营销的效果。

youdao

The kin altruistic consumer behavior is one of the structural consumer characteristics of Chinese elder, and also is a infrequent research field or topic both in China and west.

基于血缘关系的利他性消费行为，是中国老年人结构性消费特征中的一个亮点，也是中西方老年消费行为研究鲜见的领域与课题。

youdao

Meanwhile, given increasingly mature consumer behavior in China, combined with consumers' better understanding of luxury products, the luxury market may be in for a reshuffle.

同时，中国日渐成熟的消费行为，随着消费者对奢侈品理解的加深，奢侈品市场可能重新洗牌。

youdao

We will have to wait and see what other forms of luxury consumer behavior develop as China chases Japan to attain the number one spot on the list of global luxury consumer markets.

FORBES: Where Do China's Luxury Purchases End Up?

The economic climate in China in coming quarters may contribute to consumer behavior in luxury items.

FORBES: Luxury Demand Gets Boost From China's Diamond Appetite