The article introduced the evidence-basedconcept, processand procedure ofPASSCLAIM, and providedevidence and references forsubstantiation of healthclaimsin China.
There is, however, no substantiation of these claims offered to say nothing of any evidence that the proposed action will produce either a more effective or less costly means of meeting continuing requirements for support to the U.S. nuclear forces.
The ASA says it doesn't wish to "disregard anyone's beliefs, but specific claims targeted at people who may be seriously ill must comply with the rules on substantiation and social responsibility that apply to all other advertising".