The experiment with e-commerce thus far has shown that online shoppers tend to favor the bricks-and-clicks models so they don't sacrifice having a physical location where they can get advice, view products or make an exchange -- a finding that bricks-and-clicks universities are likely to recognize and copy, Levine said.
The "bricks andclicks" model, as Lehigh University's Snyder describes it, calls for moving some goods to large centralized distribution centers, which have the economies of scale to lower the carrying costs of inventory.