Steinfield，Bouwman等（2002）【4】最早建立了Clicks and Mortar（鼠标加水泥） 的电子商务模式，分析了这种电子商务模式可能给制造商和零售商带来的几大好 处：能够实现更好的差异化，扩大市场需求，节约成本...
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ADJ making use of traditional trading methods in conjunction with internet trading 鼠标加砖泥; 喻传统贸易与网络贸易相结合 ( abbr: C & M)
“Clicks-and-mortar” stores, which could reach consumers both on the internet and on the high street, were thought to be inherently superior.
那些同时拥有互联网和实体店运营模式的商店，可以在网络上及街边商店里同时招待顾客，想来就有一种天生的优势。
Blockbuster thus faces a "clicks" competitor that offers an enormous selection of films and a "mortar" competitor that specialises in hits.
Blockbuster因此面对一个点下鼠标就能提供大量电影的竞争者以及一个专注于时下热映大片的实体店竞争者。
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