【comparative_advertising】什么意思_英语comparative_advertising的翻译_音标_读音_用法_例句_在线翻译

comparative advertising

货比货式广告

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·2,447,543篇论文数据，部分数据来源于NoteExpress

abstract: Comparative advertising is an advertisement in which a particular product, or service, specifically mentions a competitor by name for the express purpose of showing why the competitor is inferior to the product naming it. Comparative advertising, also referred to as ‘knocking copy’, is loosely defined as advertising where “the advertised brand is explicitly compared with one or more competing brands and the comparison is oblivious to the audience.

以上来源于: WordNet

1.
N a form of advertising in which a product is compared favourably with similar products on the market 货比货式广告

Why don't we do some comparative advertising? Our product is definitely better than the competition's.

我们为什么不能做一些对比广告呢?我们的产品肯定比其他同类产品有优势。

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This part deals with fair use, comparative advertising, exhaustion of right and restricted competition.

包括合理使用、比较广告、权利用尽、限制竞争。

youdao
This part concretely analyzes how unlawful comparative advertising is considered as unfair competition behavior.

本部分就违法比较广告被认定为具体的不正当竞争行为进行了分析。

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更多双语例句

For brands considering the tactic of explicit comparative advertising, I believe emulating the three reasons above will make their campaigns much more effective.

FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart
It highlights differences people care about: Too often comparative advertising becomes a battle between two different brands so focused on the minute differences between them that they forget about why the differences matter to customers.

FORBES: 3 Reasons Samsung's Latest Advertising Poking Apple Is So Smart

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