Therefore, the marketers have to become fully aware of cultural differences in consumer decision-making styles when exploring foreign markets.

因此，在开拓国外市场时，营销者必须充分意识到消费者决策风格的文化差异。

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The object of study is in the urban university students in Jinan, aged between 18-23 years old, most of which have distinctive personality traits and consumer decision-making styles.

研究的对象是济南市区在校大学生群体，年龄在18—23岁之间，他们大都具有鲜明的个性和消费决策风格。

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