A brief introduction to consumer demand theory, introduced some kinds of foreign consumer demand theories and discussed the impacts to insurance theoretically.
消费需求理论简介。介绍了几种国内外的消费需求理论，从理论上探讨对寿险需求的影响。
Consumer theoryis to demand as producer theory is to supply.
消费者理论之于需求如同生产者理论之于供给。
Traditional marketing theory is based on supplier sovereignty, naturally which cannot really focus on consumer demand.
传统的市场营销理论以供给方主权为基础，而不是真正集中于消费者的需求。
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