Leadership: Encourage, persuade or convince others. Be competent and honest so others can trust and believe in you.

领导力：鼓励，说服或使他人信服。要能干并诚实。这样他人才会信赖并信任你。

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He added that most councils would rather "convince and persuade" residents to adopt the scheme, rather than be "draconian".

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Surely the Bush administration is the clumsiest in recent memory, with Condoleezza Rice and Donald Rumsfeld torpedoing Colin Powell's attempts to persuade and convince with their brusque language and offensive lack of respect for other countries?

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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing (Wiley, 2011).

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