This is the core value proposition for the IBM it Governance Approach.

这是IBM IT治理方法的核心价值主题。

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Although it's broadened and deepened in many dimensions, the core intent of the brand and the core value proposition stayed the same.

尽管它是在多个维度上被放宽，但是其品牌的核心目的和核心价值主张却始终如一。

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But the precondition for this gaffe started with Scribd overzealously trying to provide services beyond their core value proposition of hosting documents.

FORBES: Scribd Botches Its Frictionless Sharing Implementation...AGAIN

But would it undermine the core value proposition of the DSP?

FORBES: Google Continues to Expand Its Advertising Empire

On top of all that, you also have to wonder if the emphasis on trying to get back in the game with innovation has led RIM to neglecting its core value proposition.

FORBES: Is It Too Late To Fix Research In Motion?