Advertisers then pay a rate, called CPM (cost per thousand), for the right to expose the implied audience to their spot.

然后广告客户按照一个叫做CPM(每千次展示费用)的费率付费换取他们的广告短片向间接受众暴光的权利。

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CPM ads (" cost per thousand views "; banner ads online and regular ads in print, TV and radio).

CPM广告(“ cost per thousand views：按千人浏览量计费”；网站Banner横幅广告，在印刷品，电视和广播上的常规广告)。

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Most advertising is valued on the basis of CPM, or cost per thousand consumers reached, but Ferrazzi favors a different metric: cost per thousand minutes of engaged time with a brand.

FORBES: Marketing

Ad prices in cost per thousand impressions (CPM) and cost per click (CPC) were both far lower on Facebook than on the Web.

FORBES: Facebook And The Web: A World Apart, At Least For Retargeted Ads