The recent growth in popularity is largely down to the growth in handset technology and the greater ease for developers to create new game concepts through better APIs.

近期的人气增长主要得益于手持科技的进步以及游戏开发难度在更好的API帮助下大大降低。

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John's first assignment was to create a promotion campaign for a client who was putting a new game on the market.

约翰的第一个任务是为正在向市场推出新游戏的客户创建一个促销活动。

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Here a player can either choose a character that already exists in the game series or create a new avatar.

在这里玩家可以选择在游戏中已经存在的角色也可以创建一个新的虚拟角色。

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It is reportedly working with CBS to create a new game show based on Draw Something.

FORBES: Zynga Is Working On Draw Something Game Show With CBS

Because of those increased risks, many game publishers aren't rushing to create titles for the new game consoles.

FORBES: Magazine Article

No other system includes so many tools for game developers to create new and fun experiences for players.

FORBES: Nintendo Announces 3DS Launch Date, Price