In the customer-oriented approach, the salesperson learns how to listen and question in order to identify customer needs and come up with a good product solution.

在消费者导向途径中，消售员学习怎样倾听和提问，以便区分消费者的需要和找出一个好的解决方案。

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Design management refers to an approach whereby organizations make design-relevant decisions in a market and customer-oriented way as well as optimizing design-relevant (enterprise -) processes.

设计管理指一种以市场和消费者为中心的观点来做设计相关决策的管理方法，也指优化设计相关的企业流程。

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S. Kyoritsu Securities, and he intends to take the same client-oriented approach: higher returns, more disclosure and greater customer participation.

CNN: LEADERS FOR THE MILLENNIUM