客户终身价值的计算(Customer Lifetime Value Calculation):客户终身价值通常 是用来衡量策略的最后步骤。基本上,客户终身价值的计算只是将预估的成 本与效益输入客户终身价值作调整而已...
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First, the concept and calculation method of customer service level based on customer segmentation are advanced through computing the customer lifetime value.
第一,通过客户生命周期价值的计算,进行客户价值细分,提出了基于客户细分的分销系统客户服务水平的概念和计算公式。
The calculation of customer's value is the foundation of effectively implementing customer relationship management. A lot of scholars have further study in customer lifetime value.
对客户价值的计算是有效实施客户关系管理的基础,许多学者在客户生命周期价值方面进行过深入研究。
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