This article introduced the CRM theory first, then elaborated the customer satisfaction degree and the customer loyalty degree connotation in detail, through analyzed their relations, to illuminate these three’s significance to the CRM.
本文从介绍客户关系管理理论出发,详细论述了顾客满意度和顾客忠诚度的内涵,通过分析它们之间的关系,揭示了顾客满意度和顾客忠诚度对于企业利润长期增长的意义。
参考来源 - 我国第三方物流企业客户关系管理研究·2,447,543篇论文数据,部分数据来源于NoteExpress
应用推荐