(2)顾客感知顾客感知价值(Customer Perceived Value,CPV)就是顾客所能感知到的利益与其在获取产品或服务时所付出的成本进行权衡后对产品或服务效用的总体评价。
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但是,价值是由客户决定而不是由企业决定,是客户可感知价值(Customer Perceived Value),把这个定义作个比喻(可能不一定恰当):一个姑娘是美是丑,但靠她自己照镜子是无法得出结论的,更多的是要看盯着她的有多少个...
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顾客价值是由顾客而不是供应企业决定的,顾客价值实际上是顾客感知价值(Customer Perceived Value,CPV),即顾客在权衡获取产品或服务所感知的收益、所付出的成本后对产品或服务的效用的总体评价,其核心是感知利...
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Disproportionate customer-perceived value 顾客价值
the customer perceived value 价值感知
Medical Customer Perceived Value 医疗顾客感知价值
customer perceived value dimension 顾客感知价值维度
Customer perceived surplus value 顾客感知价值剩余
Customer Perceived Delivery Value 顾客感知让渡价值
Customer Perceived Delivery Value Index 顾客感知让渡价值指数
customer s perceived value 客户感知价值
Pricing starts by driving the customer perceived value of our Software.
定价初始于客户对我们软件价值的认可。
The customer value is customer perceived value, namely the comparison between customer perceived benefits and customer perceived sacrifices.
顾客价值指的是顾客感知价值,即顾客的感知利益与其在获取产品或服务时的感知成本的比较。
First of all, the subject definites the factors of customer perceived value and cost related to product and service, establishes the practical foundation.
本文的主体首先界定了经济型酒店产品和服务的顾客感知价值与感知成本因素的构成,奠定了理论的实践支持。
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