Customer purchasing behavior includes customer loyalty and customer satisfaction.

顾客购买行为指顾客满意和顾客忠诚。

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The objective of current study is to target at huge customer resource of China Mobile in the 3g era and to designate target market based on customer needs and purchasing behavior.

本课题的研究目标是针对3g时代中国移动庞大的客户资源，在掌握市场一般特征的基础上，对其客户的消费需求和购买行为进行研究，按照客户消费特征和购买规律划定目标市场。

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