CRM，即客户关系管理(Customer Relationship Management)，也有人理解成客户关系营销(Customer Relationship Marketing)，是一套通过提升客户满意度和忠诚度来最大限度地获取销售收入和提高企业盈利的商业策略，并非指一套软件系统或一项管理课题。
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因此，有 人认为CRaM可以改写为“顾客关系营销”（Customer Relationship Marketing），它和数据 库营销没有本质上的差别，只是说法不同而已。
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(Customer Relationship Management, CRM) (1) 零售企业经理人应如何善加运用关系行销 (customer relationship marketing)以增 强企业竞争力? (2) 如何辨别有潜力的顾客?
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CReM Customer Relationship Marketing 客户关系营销
online customer relationship marketing 网络客户关系营销
Brand and Customer Relationship Marketing 品牌与客户关系营销
CRM Customer Relationship Marketing 客户关系营销
Implement Customer Relationship Marketing 实施顾客关系营销
Customer Marketing and Relationship 客户营销与客户关系
Service Marketing &Customer Relationship Management 服务营销及客户关系管理
Customer Relationship Management and Marketing 客户关系管理和市场营销
Hotel information archiving and customer relationship marketing hotel long!
酒店的顾客信息存档与酒店长久营销关系！
Acme has various departments, including: customer relationship management (CRM), product setup and maintenance, sales and marketing, supply chain and logistics, and human relations.
Acme拥有各种部门，包括：客户关系管理(customer relationship management, CRM)、产品设置和维护、销售和市场、供应链和后勤，以及人际关系。
Customer relationship management (CRM) is one of the hot topics in marketing and information systems today.
客户关系管理(CRM)是在市场营销和信息系统今天的热门话题之一。
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