Firstly, the paper introduces 3c method and the pyramid tool in customer Relationship Management, points out that the logistics enterprise also needs the work of customer segmentation.
本论文首先介绍了客户关系管理的3 C方法以及方法中的客户金字塔工具,指出物流企业也需要客户细分的工作。
Data mining techniques are broadly used in customer relationship management, which enhance the capacity of customer segmentation to a new level.
数据挖掘技术在客户关系管理领域的应用较广泛,能提高客户细分能力。
Considering the customer relationship management and the customer segmentation theory, this dissertation researches on association rule mining techniques 'application on the customer segmentation.
本文从客户关系管理中客户细分理论出发,研究关联规则挖掘技术在客户细分中的应用。
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