Such factors as quality of telecommunication service, trust, network switching cost and employee loyalty are the important factors that will influence customer loyalty in telecommunication industry.

而通讯服务质量、信任、转网成本、员工忠诚是影响通讯业客户忠诚的重要因素。

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These factors are positively influence customer loyalty, and also positively influence and customer satisfaction and relation for to customer satisfaction, relationship trust and switching cost.

这些因素对顾客忠诚有正面影响，与顾客满意、关系信任、转换成本等由顾客方主导的忠诚影响因素也会有正向相关影响。

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Based on current customer loyalty theory, this paper proposes a multiple linear-control model between switching cost and customer loyalty.

在现有顾客忠诚研究的基础上，提出了转换成本与顾客忠诚主因作用类调节模型。

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