To cut through the noise of a market defined by "overcapacity, oversupply and utter sensory overload", the authors say, businesses must stand out and be truly distinctive.
作者提出，目前的市场“产能过剩、供过于求、感官彻底超载”，要压倒市场上的噪音，企业必须独树一帜，真正做到与众不同。
As we chatted and scrolled through her artwork, the laptop suddenly started making an unhealthy buzzing noise, then the screen flickered on and off and then cut off completely.
就在我们谈论和浏览她的作品时，电脑突然发出了一阵不正常的嗡嗡声，随后屏幕不停的闪烁，直至完全关机。
Other voices like the father's must pass through air, then fluid and may not cut through the general background noise.
其他人的声音比如父亲的声音一定要通过空气、再通过液体传送，所以可能无法从环境中的其他声音区分出来。
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