Cohn says this kind of page-view tracking may seem innocuous, but if the company keeps the data long-term, the information could be subpoenaed to check someone's alibi, or as evidence in a lawsuit.

辛迪说这种翻页跟踪似乎是无害的，但如果这家公司长期保留这种数据，那么这种信息可能会被法院传唤以验证一个人的证词，或在诉讼中用作证据。

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Similarly, the shopping application remakes the data into a pick request for the warehouse and a shipping label and tracking number - information required to effectuate the sale.

类似地，购书应用程序将把数据再转换为仓库提货请求、运输标签和跟踪编号等完成销售所需的信息。

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Such information can be collected via traffic helicopters, roadside cameras, police patrols, sensors embedded in roads, tracking units in vehicles, data from public transport turnstiles and surveys.

可以利用交通直升机、路旁相机、巡警、道路内嵌传感器、车载追踪单元、公共交通十字转门及调查方法采集获得。

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So the hyper-individual trend is about people learning and applying new methods of choice, efficiency, self-monitoring, data tracking and information-gathering in their everyday lives.

BBC: Viewpoint: The hyper-individual

But this is one way of producing data that might be much better at tracking the information about what happens in the normal, daily course of prescribing medicines than anything that we have right now.

FORBES: Could Social Networking Save Big Pharma?

Indoor tracking systems which process data from one or more sources of location information to estimate where a person or object is located are not new.

ENGADGET: Cambridge Consultants develops indoor tech to pick up where GPS drops off