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decoy effect
[dɪˈkɔɪ ɪˈfekt]

  • 诱饵效应:在市场营销中,当消费者面对两个选项时,如果再加上一个第三个选项,这个第三个选项在某些方面比其中一个选项更优,但在其他方面比另一个选项更劣,那么消费者会倾向于选择另一个选项。

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  诱饵效应

诱饵效应decoy effect):它最先是在消费品的选择中被发现的,现在已经被证明是相当普遍的现象。

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  钓饵效应

...自此,经济学家们议定实验,证明“妥洽原理”在比力纷乱的拣选历程中不成立,他们还将这种形势称为“钓饵效应”(decoy effect)。也就是由于新加入的选项,某些旧选项会显得更有吸收力,这种新加当选项,就是钓饵。

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短语

decoy effect analysis 诱偏效果分析

  • 诱导效应 - 引用次数:3

    The conclusions are as follows:(1) As a situational factor, decoy effect have significant impacts on the tourists' choice in traveling routes. Situation is one of the influencing factors on tourist decision-making.

    本文主要得出以下结论:(1)作为一种情境因素——诱导效应对旅游者旅游路线决策存在显著影响,情境是旅游决策的影响因素之一。

    参考来源 - 情境因素对旅游决策影响的实证分析

·2,447,543篇论文数据,部分数据来源于NoteExpress

Decoy effect

  • abstract: In marketing, the decoy effect (or asymmetric dominance effect) is the phenomenon whereby consumers will tend to have a specific change in preference between two options when also presented with a third option that is asymmetrically dominated. An option is asymmetrically dominated when it is inferior in all respects to one option; but, in comparison to the other option, it is inferior in some respects and superior in others.

以上来源于: WordNet

双语例句

  • Marketing professors call it the decoy effect, which is certainly easier to remember.

    营销学教授称之为诱饵效应名字肯定容易

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  • The decoy effect works because of the way our brains assign value when making choices.

    诱饵效应起作用是因为我们大脑选择时会确定选择价值

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  • Using binary statistic coding image processing method, the effect of decoy enclose target is simulated by computer in imparity average radiance.

    二元统计编码图像处理方法,对不同平均辐射强度下干扰弹遮蔽目标效果进行了计算机模拟

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