"We're working with people like Dark Knight's stunt co-ordinator and Titanic's sound designer, Star Wars' casting director and a lot of the guys who worked on the Lord of the Rings trilogy and the Hobbit as well, " said Mr McNicoll.
Nick Chipman, a Milwaukee Web page designer who runs a blog, DudeFoods.com, that discusses "any ridiculous food that guys would be into, " such as a five-pound meatball snowman or a 25-cheese pizza, received a sample of Mr. Casselman's caramels back in May.