Vancl, a start-up that intends to go public soon, is satisfying both consumers' desire for instant gratification and their growing brand-consciousness (or dislike of pirated goods).

凡客诚品是一家刚刚起步的公司，现在正打算要尽快上市。这家公司能够同时满足顾客的即刻满足感和他们持续增长的品牌意识(或者说是对山寨产品的厌恶)。

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If you want to train a border collie to work sheep, you should understand that it's a long term project and put aside any desire for instant gratification and results.

想训练边境牧羊犬放羊，首先应了解这是一项长期的工程，打消一切对速成的渴望。

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Yet they also want to be able to meet modern consumers' desire for instant gratification, which requires them to hold at least some stock.

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