Playing cheerleader for NBC and the industry, NBC Universal Sports and Olympics Chairman Dick Ebersol used the opportunity to tout the capabilities of broadcast, particularly as they relate to event television.

FORBES: NBC Headed For Bronze

Until this year, Dick Ebersol, chairman of NBC Sports and Olympics, has favored withholding coverage of most events until prime-time in the U.S. rather than providing live coverage on NBC Universal's broadcast and cable networks or on the Internet.

WSJ: NBC's Olympic Ratings Get A Web-Based Boost