Companies, which account for 80% or more of revenue from letters at postal firms, have slashed direct-mail advertising budgets and embraced substitution as a way to reduce costs.

一般来说，邮递业收入中超过80%来自公司企业的信件投递业务，而这些大主顾现在却不得不大幅减少自身的广告邮件预算并大量使用电子邮件以降低公司的运营成本。

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For many businesses, direct mail is the most effective form of advertising.

对许多企业来说，直接邮寄广告是最有效的广告形式。

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A final advertising medium is direct mail, which uses mailings to consumers to communicate a client's message.

最后一种广告媒介是直邮，即通过向消费者邮递资料来与客户沟通信息。

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Heymann's Pacific Mail Order System began as a direct-mail advertising company, which later evolved into a mail-order firm for members of the U.S. Armed Forces serving in Vietnam.

CNN: Klaus Heymann profile

Advertising and direct mail received new eye-catching polish.

FORBES: J.C. Penney: Change Leadership Can Pull It Through