During much of that time, Dell’s share pricenearlydoubled, and investorsand professors credited the company’s ultra-efficient supply chainanddirect-sales strategy for itsfastgrowth.
Eduardo and Fernando Belmont Anderson founded direct-sales beauty firm Yanbal in 1967 but after a major row regarding its future strategy, they split ways in 1988, each forming his own enterprise.
This strategy can be applied through in-store mobile points of sales, and also through a direct to consumer model that bypasses retail stores altogether.