Disney, which has recently announced its own ambitious Disney Infinity video game and toy line, is making a sound business decision to move to a licensing model.

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Drawing on technology developed for Toy Story 3: The Video Game, Disney Infinity offers a modular approach to movie tie-in games that will enable new chapters and franchises to be added as required.

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Maintaining this number one position will be harder this year though, with Disney Infinity offering a similar toy-meets-video-game experience, and one that can leverage the family favorite Disney characters.

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