Experts claim that the phenomenon, dubbed the Lipstick factor, is a repeat of that seen during the Great Depression of the 1930s when tougher competition for jobs made women eager to look their best.

专家称，这种现象被称为“口红效应”，在上世纪30年代的经济大萧条时期曾出现过。 当时，就业市场的竞争更为激烈，因此女性急切地想让自己看起来更漂亮。

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We had never formally structured it, but with the recent success of our Aspire Learning Consortium for Starcraft 2 and the big announcement from Riot Games for Season 3, we wanted to create a more specific way for players and teams to work towards a professional level of competition, or for eager gamers to gain skills they could utilize in the professional space.

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