abstract:Ed Fries was vice president of game publishing at Microsoft during much of the Xbox's lifecycle. He was a prime evangelist of the platform to game developers and had an important role in the acquisition of developers Bungie Studios, Ensemble Studios and Rare.
An unhappy Jobs called Microsoft Chief Steve Ballmer after the software company, and Apple rival, snapped up Bungie Studios in June of 2000, EdFries, former vice president of game publishing at Microsoft said in an interview with Develop, a videogame trade magazine .