They have been the bane of the Internet retailer Overstock.com (OSTK), whose use of non-GAAP measures has been severely criticized by former Crazy Eddie accounting mastermind Sam Antar, as he has recounted in detail on his blog.
Crazy Eddie was an electronic retailer and represented a large financial fraud in which Antar was involved and then provided extensive cooperation with the government to jail a number of people, including family members.