abstract:In retail marketing, an endcap is a display for a product placed at the end of an aisle. It is perceived to give a brand a competitive advantage.
Of course, later we learned that it only amounted to Sony paying for an endcap -- since then they've also shifted some shelf space away from HD DVD in favor of Blu-ray.
In addition to the titles displayed in the endcap, the Blu-ray movie selection is 23 wide by 5 high compared to the HD DVD's of 15 wide and 5 high (picture after the break).