The present thesis aims to explore the structural components and strategies of English commercial advertisements from the perspective of the theory of Speech Act Metonymy.
本文以言语行为转喻为理论基础探讨商业广告的结构成分以及策略。
This thesis is intended to give an adequate analysis of puns usage in English commercial advertisements within the framework of Relevance Theory in pragmatics and the models of consumer behavior.
本文以语用学中的关联理论和消费者行为学中的行为模式为理论基础，就英文商业广告中的双关运用进行了详尽的分析。
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